CAST


Introducing the protagonists of 2024 CAST.   

Aiming for the expansion of the Hallyu’s influence and the concurrent growth of small and medium-sized enterprises, CAST: Support for Content Planning and Development in Connection with Hallyu brings together technologically capable and competitive small and medium-sized enterprises (SMEs) with Hallyu (Korean Wave) artists to create unprecedented new value. Through the CAST project, we introduce attractive products with functionality, originality, design, quality, market competitiveness, and social value, which will become appealing new leaders of Hallyu, meeting consumers worldwide.
4 products
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